jana_denardo (![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
jana_denardo) wrote2014-08-31 09:57 pm
jana_denardo) wrote2014-08-31 09:57 pm
Entry tags:
100 things #82 reviews
So I was thinking about reviews lately, mostly because I haven't been getting too many and while the empirical data behind whether or not it helps sales isn't as solid as I'd want it to be, I think it would help some. No, this isn't me begging for reviews (but if you read something of mine and you liked it, I'd love you to go to Amazon/Goodreads etc and at least put a star rating.
Both Stanford & Harvard agree that even negative reviews can drive sales (and no I'm not suggesting we go a-trolling). Pretty much for the same reason banning a book or movie drives sales; we want to see what the fuss is about.
I saw on Brain Games a clip talking about the psychology of the star rating, how people will go to Amazon to buy, well just about anything, and if faced with two similar products that are more or less the same price, they'll buy the one with the ratings vs the one without it. Our brain wants direction and it perceives the ratings as such, even if the reviewer doesn't know shit from shinola (and we've all had that reviewer whose talking about things you're not even sure are in your book or can't figure out the character names or things real things aren't real etc). If we see a lot of stars, we're more likely to buy that item.It's a little scary how that works.
So reviewing most likely does matter. It helps the author grow and keep on writing. More sales certainly gives the publishing house more confidence in the author which leads to more books being available.
If you want to help your favorite authors, take a few minutes and write a review or at least spare a few seconds to slap some stars on it. It matters and we'll love you for it.
Both Stanford & Harvard agree that even negative reviews can drive sales (and no I'm not suggesting we go a-trolling). Pretty much for the same reason banning a book or movie drives sales; we want to see what the fuss is about.
I saw on Brain Games a clip talking about the psychology of the star rating, how people will go to Amazon to buy, well just about anything, and if faced with two similar products that are more or less the same price, they'll buy the one with the ratings vs the one without it. Our brain wants direction and it perceives the ratings as such, even if the reviewer doesn't know shit from shinola (and we've all had that reviewer whose talking about things you're not even sure are in your book or can't figure out the character names or things real things aren't real etc). If we see a lot of stars, we're more likely to buy that item.It's a little scary how that works.
So reviewing most likely does matter. It helps the author grow and keep on writing. More sales certainly gives the publishing house more confidence in the author which leads to more books being available.
If you want to help your favorite authors, take a few minutes and write a review or at least spare a few seconds to slap some stars on it. It matters and we'll love you for it.
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